As workplaces and events evolve to meet the rising demand for inclusivity and mental wellbeing, Calm Nest Collective is setting a new standard for sensory-friendly, neuroinclusive environments. With pilot programs already in place and growing momentum across Europe, this UK-based startup offers a scalable solution that merges purpose with measurable ROI
Addressing an Overlooked Problem in Modern Environments
The majority of public venues and corporate spaces remain unaccommodating to neurodivergent individuals and those affected by sensory overload, stress, or burnout. Makeshift wellness corners or generic “quiet zones” fail to provide inclusive care or trained support. Calm Nest Collective recognized this gap and responded with fully customized Calm Nest Spaces — immersive environments designed for restoration, regulation, and accessibility.
Their spaces turn underutilized areas into high-value wellbeing hubs that promote inclusion, reduce burnout, and improve brand reputation for host organizations.
The Calm Nest Solution: Customizable, Sensory-Safe Spaces
Each Calm Nest Space is tailored through an in-depth consulting process that considers environmental factors, accessibility, and cultural context. The installations feature biophilic design, multisensory tools, and sustainable materials — from upcycled furnishings to nature-inspired textures, scents, and sounds.
What truly sets Calm Nest apart is the integration of trained Mental Health First Aid staff who provide on-site or remote support. This human-led element complements the design and ensures spaces are not only beautiful, but also functionally inclusive.
Market Opportunity: At the Intersection of Mental Health and ESG
Calm Nest Collective sits at the convergence of several booming sectors:
- The global mental health market, projected to hit $537 billion by 2030
- The $1 trillion+ global events industry
- The $50 billion EU/UK market focused on wellbeing, accessibility, and ESG-aligned services
With 1 in 5 people identifying as neurodivergent and increasing legal and social pressure on companies to foster inclusivity, Calm Nest’s service is becoming a business imperative, not a luxury.
Competitive Advantage: Beyond the Wellness Room
While generic wellness offerings exist, no current solution offers the full suite Calm Nest provides: custom consulting, sustainable design, sensory-specific tools, and trained human support. The startup is also expanding into education and licensing, creating a defensible brand ecosystem centered on culture change, not just physical space.
This focus positions Calm Nest as the first truly holistic service in the neuroinclusive wellbeing category.
Founder Expertise and Growing Traction
Nika Brunet Milunovic, the founder of Calm Nest Collective, brings 11+ years of experience in events and corporate environments, complemented by a background in social work and mental health. Her experience spans multimillion-dollar organizations and high-stress environments, informing the company’s mission and design philosophy.
Under her leadership, Calm Nest has:
- Completed revenue-generating pilots in event and corporate sectors
- Built a growing partner pipeline in the UK and EU
- Developed training and consulting assets for long-term client use
Business Model with Built-In Recurring Revenue
The company generates revenue through:
- Custom consulting, design, and installation of Calm Nest Spaces
- Staff training and mental health support
- Ongoing support/maintenance subscriptions
Future growth includes licensing packages, self-guided subscriptions, and digital training products — all designed to support scalability while preserving quality and impact.
Financials and Funding Ask
Currently bootstrapped, Calm Nest is seeking investment to:
- Expand operations and hire team members
- Increase marketing and brand presence
- Develop training programs and enter new EU markets
With a lean structure and low overhead, the company aims to achieve cash-flow positivity within 18 months. The roadmap includes recurring income streams and deeper market integration.
Strategic Exit Opportunities
Exit prospects include acquisition by event management firms, workplace wellbeing platforms, or ESG-focused consultancies. Long-term, the brand plans to license its methodology and scale globally through education and partnership programs.
Calm Nest Collective is not just building calm — it’s building the future of inclusive, human-centered design at scale.
