Huddling is transforming the fragmented and outdated event location booking market with a digital-first platform tailored for small and mid-sized venues. Based in Germany, the startup enables users to instantly book unique locations directly from hosts — eliminating the usual waiting times and cumbersome inquiry forms. With a mission to build the first real social platform for spontaneous events, Huddling is redefining how people plan social experiences.
Addressing Inefficiencies in the Events Industry
Event planning remains one of the most analog processes in the digital age. Despite a booming events market, access to affordable, small-scale venues is limited, and pricing lacks transparency. Most listings require multiple inquiry steps and long wait times. On the supply side, unused private or niche spaces often go underutilized.
Huddling solves this by offering:
- Instant booking with real-time availability and pricing
- Tools for hosts to list their venues effortlessly
- A dual interface for hosts and guests
- A socially-driven user experience centered around spontaneity
The startup positions itself in a market worth over €80B in Germany alone, with a global online growth rate of 10–15% annually.
A User-Centric, Scalable Booking Platform
Huddling’s product allows users to:
- Search by city, availability, and size
- Book instantly – no inquiries or delays
- Manage or list venues directly via the app
Hosts, in turn, gain a low-barrier opportunity for extra income by listing anything from private rooftops to creative studios. Future platform enhancements will include services like catering, decoration, and entertainment, enabling a full-stack booking experience.
The company monetizes via a commission-based model:
- 3% fee on the host side
- 2% fee for users
This translates to €8–10 average revenue per booking at a €200 price point.
Go-to-Market and Expansion Strategy
The initial launch is focused on the Hamburg region, followed by a national rollout. Growth will be driven through:
- Direct onboarding of relevant hosts
- Influencer collaborations
- Digital marketing across Instagram, Google, and eBay
- Offline campaigns and data-driven optimization
- Expansion into new categories (e.g., clubs, activities, sports)
Future growth plans include internationalization and launching additional booking categories such as escape rooms, karaoke bars, and wellness locations.
Team & Vision
Core Team:
- Jonathan Gogler – Product Strategy & Vision
📧 jonathan@huddling.de | 📞 +49 174 9012511 - Hesam Hatami – Full-Stack Development
📧 hesam@huddling.de | 📞 +49 176 56918636 - Burhan A. Kiran – UI & Frontend
📧 burhan@huddling.de | 📞 +49 176 72221400
The founding team combines experience in development, product vision, and user experience, with prior training in international business and computer science.
Website: www.huddling.de
