Pitchapply is a German HR-tech startup reshaping the way companies hire for sales roles. Targeting a €3.5 billion domestic market in online recruitment, Pitchapply introduces a video-first platform that focuses on soft skills, cultural fit, and real human connection. By allowing candidates to present themselves through short video or audio pitches, the platform brings personality to the forefront — a critical element often overlooked in traditional CV-based screening.
The Cost of a Bad Hire — and a Missed Opportunity
According to industry research, bad hires cost companies an average of €23,000 to €45,000, with over 88% of mismatches attributed to poor soft skills or cultural misalignment. The problem isn’t a lack of talent — it’s the inability to assess personal fit early in the hiring process.
Pitchapply solves this through:
- Short video/audio pitches that highlight candidate personality and communication skills
- A streamlined hiring workflow that saves time and improves candidate selection
- A niche focus on sales and customer-facing roles, where personality matters most
Simple, Scalable SaaS Business Model
The platform is designed for simplicity:
- One flat monthly subscription: €450/month, unlimited job postings
- Annual plan available at €5,000/year
- No hidden fees or commissions
This predictable pricing structure appeals especially to SMEs, sales agencies, consultancies, and high-turnover sectors like retail and hospitality.
Go-to-Market Strategy
Pitchapply is launching with a focused rollout across Germany:
- Free listings for early partners to reduce onboarding friction
- Targeted outreach and local acquisition campaigns
- Strong focus on regional activation, scaling to 50 cities with ~20 clients each
Once platform traction is secured, monetization begins within 4–6 months. The team plans to scale via:
- B2B sales
- Digital marketing
- Brand partnerships in recruiting, HR, and SaaS
